Half price, paid yearly.
The free plugin is a complete SEO plugin and always will be. The Publisher add-on is the newsroom half — and it costs the same as an hour of an editor's time each month.
Free
A complete SEO plugin for any WordPress site. No trial, no expiry, no upsell nagging.
Unlimited sites. GPL licensed.
Download free plugin — v1.0.0- ✓SEO titles & meta descriptions with template variables per post type and taxonomy
- ✓Full robots control — index, follow, noarchive, nosnippet, max-snippet, max-image-preview
- ✓Schema.org @graph with stable @id — WebSite, Organization, Person, WebPage, Article, Breadcrumbs
- ✓XML sitemaps with automatic splitting, noindex exclusion and canonical URLs only
- ✓Open Graph & X cards with per-post overrides and preview
- ✓Breadcrumbs — visible trail plus matching BreadcrumbList
- ✓Redirect manager — 301/302/307/308/410, regex, loop detection, 404 log
- ✓Image SEO — missing alt, oversized files, LCP hero priority, WebP/AVIF
- ✓Technical audit — Critical / Warning / Recommendation
- ✓Search Console via Site Kit or your own OAuth client
- ✓Multisite ready with per-site settings
- ✓Migration from Yoast, Rank Math, AIOSEO and SEOPress
Publisher
Everything in Free, plus the Google News, Discover and editorial tooling.
That is €15,00 a month — you save €179,89 a year versus monthly billing.
Upgrade in WordPress — €179,99/yearPublisher licences, checkout and billing are managed by Freemius. Install the free plugin, then open Ptero SEO → Upgrade in WordPress.
- ✓Google News sitemap — 48-hour window, 1,000 per file, dates that never drift
- ✓Freshness protection — detects phantom dateModified changes and holds the real date
- ✓Compliance checker — 14 per-article checks against the rendered page
- ✓Site-wide transparency audit — About, contact, editorial policy, corrections, ownership, author bios
- ✓Discover auditing — image width, crop, unsuitable logos, preview directives
- ✓NewsArticle schema with genre handling and isAccessibleForFree
- ✓Journalism analysis — attribution, quote balance, primary sources, original reporting
- ✓Trust & Editorial Signals — the signals Google documents, honestly labelled
- ✓Internal linking engine — related coverage, anchor suggestions, topic clusters
- ✓Content decay — spots articles losing traffic, never suggests re-dating them
- ✓Paywall structured data for subscription content
- ✓AI assistant — titles, descriptions, alt text. Suggests only, never publishes
- ✓One-click Search Console sign-in through our connection service
- ✓Priority support and all updates for the licence term
Prices in EUR and include applicable VAT where required. One licence covers one WordPress installation, including all sites on a multisite network.
Twelve monthly payments cost twice as much.
There's no clever tiering here and no discount that quietly expires. Paying annually is simply half the price of paying monthly, and it stays that way at renewal.
Monthly exists because some newsrooms can only buy that way. If you can pay yearly, pay yearly.
Effective rate €15,00 per month.
Running a group of titles?
Publisher covers one WordPress installation, so a single multisite network with forty mastheads is one licence. If you run separate installations across a media group, or you're an agency managing client newsrooms, get in touch and we'll quote properly rather than making you buy forty of something.
Talk to usBefore you buy
What happens when my licence expires?
The free features keep working. Publisher features require an active Freemius licence or trial; without one, paid features are locked and paid updates and support end. Your stored data remains on your site. You can still connect Search Console with your own OAuth client or through Site Kit.
Can I switch from monthly to yearly?
Yes, at any time, and the change takes effect from your next billing date. Switching to yearly halves what you pay from that point on.
Is the free version crippled?
No. It's a complete SEO plugin — titles, schema, sitemaps, redirects, breadcrumbs, image SEO and the technical audit, with no site limit. If you don't publish news, you very likely never need the paid add-on, and we'd rather say that than sell you something you won't use.
Does buying this guarantee I get into Google News or Discover?
No, and be wary of anyone who says otherwise. Ptero SEO makes sure your sitemaps, dates, schema and transparency signals match what Google documents. Whether Google includes you is Google's decision, and structured data is not itself a requirement for Top Stories.
Do you take a cut of my Search Console data?
We never see it. Search Console data is fetched by your site directly from Google and stored in your own database. Our connection service holds no tokens and no reporting data — it only brokers the sign-in handshake, because Google requires a registered OAuth client to do that.
How many sites does one licence cover?
One WordPress installation. A multisite network counts as one, however many sites are on it. Separate installations need separate licences, or a group arrangement.
What's your refund policy?
Fourteen days, no questions asked, for any reason. See the refund policy for the details.